01Signal
Define What Success Looks Like
Establish the commercial objective, identify the ideal customer and the right social platform to reach them, then research the content formats already earning their attention.
90 DAYS THE CAMPAIGN PROOF PROGRAMME
Before you commit your campaign budget, let’s prove what works.
I help you find the signature content format your target audience cares about by testing multiple formats before you commit your campaign budget, then turn the strongest performer into a campaign ready to scale.
Led personally by Henk Pretorius.
YOUR CAMPAIGN PRODUCER
HENKPRETORIUSWriter’s story sense.
Director’s command of attention.
Producer’s accountability.
01 / THE PROBLEM
The hero campaign should not be an experiment.
You may have the best product in the market, yet your campaign may not reflect its worth.
If the message, idea or format has not earned a response from the right customer, more production and media only make the assumption more expensive.
You do not need more disconnected content.
You need to discover what deserves to become the campaign.
02 / THE OFFER
SIGNAL. FORMAT. PROOF. CAMPAIGN.
In 90 days, know what to say, how to say it and which content deserves your campaign budget.
£12,000 + VAT
Payable in three monthly instalments. Multiple content formats included. External production and media management are available at an additional cost.
02Format
Mine Your Content Format
The best content formats are aligned with who you are as a business, executed in a way that engages your ideal customer and inspires them to do business with you.
03Proof
Test before you scale.
Test multiple content formats online to determine what to back, adapt or stop, until we identify your Signature Content Format.
04Campaign
Launch Your Campaign
Assemble a bespoke team to launch your tested campaign and take your Signature Content Format to market, with every element built around your commercial objective.
WHAT YOU LEAVE WITH
A clear, evidence-backed campaign direction. A tested story, message and Signature Content Format. A practical playbook showing what deserves your campaign budget before you scale.
THE PROOF GUARANTEE
No proof? We keep testing.
Before we begin, we agree exactly what proof looks like. If none of the content formats tested during the 90-day programme reaches that threshold, I will develop and test up to three additional formats at no additional Campaign Producer fee.
Any third-party production or media costs remain separate.
Read the guarantee conditions+30
03 / SELECTED RESULTS
PROOF BEFORE PROMISES
Work that moved audiences, tickets and distribution.
QUEENSBERRY × DAZN
Tall Order
Brief to international broadcast in fewer than five days.
300,000+ reported organic views in three hours
QUEENSBERRY × DERBYFEST
Haven’t You Heard?
A distinctive creative world inside a live sales campaign.
35,000 tickets sold in two weeks. Sold out.
LEADING LADY
Independent film campaign
176,000 admissions across 44 cinemas.
Sold to Netflix, USA and 15 int. Territories.20+ YEARS
Helping audiences notice, care and act.
04 / WHY HENK
I learned how to make strangers care. Then I learned that caring was not enough.
I spent over twenty years writing, directing and producing 11 feature films, including a hit franchise and a film acquired by Netflix USA. That career took me from South Africa to Los Angeles and then London, where I brought the same story discipline to commercial campaigns.
Across films, broadcasts and sold-out events, I saw the pattern: the strongest results came when I took responsibility for both the story and the campaign carrying it into the world.
That is why I founded Campaign Producers. I find the direction, prove what connects and assemble the right team to turn it into a campaign.
“Campaign Producers is the company. I am your Campaign Producer. The team changes to fit the brief. The accountability does not.”Read Henk’s story
05 / CAMPAIGN DELIVERY
FROM PROOF TO MARKET
Once it connects, I build the campaign.
I assemble the right team and produce the campaign around your budget, deadline and proven format, giving it the strongest possible chance of success.
If you prefer to produce it internally, you leave with a clear playbook your team or agency can execute.
THE COMPOUNDING EFFECT
Six months from now your signature content format has turned your customers into fans.
The right customers recognise your format before they see the logo.
Your social team has a signature format to turn more followers into customers.
Sales calls begin with belief instead of another explanation.
Every campaign makes the next one smarter, sharpening your signature format with real-world data.
START WITH THE RESULT
What needs to move?
Tell me what you are taking to market, who needs to act and when the result needs to happen.
START A CONVERSATION
Tell me what you are taking to market.
Share the campaign, audience and result you need to move. I will come back to you personally.