Find your customer’s story
Choose one specific customer, the problem that matters to them and the change your product can credibly help them make.
A FREE WORKING GUIDE BY HENK PRETORIUS
The Story Blueprint.
Before you spend on marketing, prove your story.
Five steps. Six sentences. One campaign story to test. Build a clear story around your customer, then decide what deserves your next investment.
9 PAGES / FILLABLE PDF
Type into the boxes and save your copy, or print and work through it by hand.
WHAT YOU’LL WORK THROUGH
Make it repeatable
Write your campaign spine and logline, then sketch a signature format that demonstrates the transformation.
Test before you scale
Set a success measure, review what customers say and do, and bring your six sentences together in a one-page brief.